Quality clients are the key to a successful business. Like everything in life, you have to know where to find them. Until recently it was extremely hard to find them if not impossible, but thanks to the internet and all of the tools, what was once impossible is now possible.
We know what is needed to bring in clients, both short term and long term. In our arsenal of marketing tools, we have some that will create results quickly and others that take longer to come to fruition, but can provide a long term solution. I like to compare this to sugar and fat, both provide us the energy we need, sugar provides us with instant energy while fat provides us with long term energy. In marketing, we use both types of media to provide you both short term and long term results.